IPL 2010 : Bigger, Bolder, Better.

It is rightly said that when you put on that jersey, the name on the front is more important than the name on the back. And the name in the front right now is IPL 3. The Twenty 20 Cricket Tournament has taken the sporting world by storm.

Within 31 days comes the most powerful, hard-hitting and the most lucrative championship in the history of cricket.V:11

There would be a total of 8 teams, 94 matches with each team playing 18 games instead of the 14 first phase games. These 8 teams would battle it out for a prize money which is bigger than any Twenty 20 Championship.

Today IPL stands in the same league as English Premier League of football and NBA of basketball with a fan base probably much greater in strength than any of the two Leagues.

The IPL is predicted to bring the BCCI income of approximately US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money.

The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a Rs. 106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires' uniforms and also on the giant screens during third umpire decisions.

With some changes for the good, it looks like IPL- Season 3 is going to punch some action into the cricketing scene.

Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying a staggering Rs. 8700 crores (87 billion) for 10 years. IPL has a huge fan base not only in India but all over the world.

Last time IPL fans in India missed out on a very historic moment to see their favourite teams and players slug it out on the field for the championship crown. But this time things would be different as the IPL 3 Twenty 20 Championships would be played in India, the Mecca of cricket fans in the world.

Moreover like always a good amount of glamour quotient provided from who's who of Bollywood and not to forget their leading ladies like Shilpa Shetty and Preity Zinta.

The IPL has even made it to the fourth spot of the Forbes list of the world's hottest sporting properties. The competition returns to India in March 2010 after its South African safari in 2009. The stage is set for a contest that is more compelling, spectacular and engaging than ever before.

Get into the groove of IPL3 & see how Gambhir is getting ready to rock Delhi Dare Devils.